In contemporary commercial space design, creating memorable consumer experiences through material innovation has become the key for brands to stand out in a crowded market. Recently, Crush Theme Bar, fully developed with JAFFA New Materials, has officially opened. With its striking pink cyber aesthetic and full-scene acrylic applications, it has redefined the visual experience and interactive boundaries of nighttime entertainment spaces.
Located in the city's core business district, Crush Bar is positioned as a trendy social space targeting young demographics. The client presented clear design requirements: create a space that instantly captures attention and has strong social media shareability, while ensuring material durability, safety, and ease of post-maintenance.
Core Challenges:
The JAFFA New Materials team was deeply involved from the project's initial stages, working closely with the design firm to provide end-to-end services from material selection and structural design to installation guidance, ultimately delivering a complete solution that exceeded the client's expectations.
Addressing the project's core requirements and challenges, the JAFFA team developed a holistic solution centered on "acrylic as the core carrier and light as the design language," perfectly integrating material properties with spatial aesthetics.
The facade is a brand's first impression and the most iconic design element of Crush Bar. We used 50mm thick high-translucency milky white acrylic panels to create a slanted giant luminous surface, paired with precise backlighting design to achieve uniform and soft diffused light effects without any hotspots or dark corners.
Technical Highlights:
The iconic "pig nose" shape is also integrally formed from acrylic, with dark light-absorbing treatment inside, creating a strong contrast against the bright pink background and becoming an ideal photo spot.
In the 6-meter high main space, we designed two different forms of acrylic suspended installations that serve as the visual focal point of the entire space.
The first installation consists of 216 pieces of 8mm thick pink translucent acrylic panels, arranged in a staggered 45-degree angle to form a rhythmic diamond matrix. LED light strips are embedded along the edge of each acrylic panel, and light refracts and propagates inside the panels, producing a crystal-clear texture.
The second installation uses gradient pink acrylic panels, creating cloud-like layering through the superposition of different shades of pink. All panels are suspended with invisible hangers, appearing to float in the air from below and producing different visual effects as guests move around.
Q: Why choose acrylic instead of glass for these suspended installations?
A: There are three main considerations. First, weight: acrylic weighs only half as much as glass of the same area, significantly reducing the ceiling load and improving safety. Second, processability: acrylic can be easily cut into various complex shapes, and edges can be polished to achieve perfect light transmission effects. Finally, safety: acrylic has 16 times the impact strength of ordinary glass, and even if broken, it will not produce sharp shards, making it ideal for high-traffic venues like bars.
The bar counter is the heart of any bar, and we adopted a fully luminous acrylic bar counter design. The entire bar counter is constructed from 20mm thick high-translucency acrylic panels with an integrated lighting system inside. Light emanates uniformly from within the bar, transforming it into a giant luminous object.
The bar countertop uses 50mm thick black acrylic panels with a matte finish, which is both wear-resistant and fingerprint-resistant, creating a sharp contrast with the luminous bar body. The bar edges are treated with 45-degree chamfer polishing, where light refracts to produce exquisite linear light effects.
For wall treatments, we extensively used a combination of pink acrylic decorative panels and linear light strips. The diffuse reflection property of acrylic converts the hard light from linear strips into soft ambient light, avoiding harsh glare while creating a unified pink atmosphere.
An excellent project cannot be separated from the pursuit of perfection in every detail. In the Crush Bar project, we devoted great effort to every aspect:
The successful completion of the Crush Bar project fully demonstrates JAFFA New Materials' comprehensive strength in acrylic applications. Our advantages are mainly reflected in the following four aspects:
As a leading acrylic manufacturer with end-to-end production capabilities, we have a complete industrial chain from raw material production and sheet processing to finished product installation. This means we can control product quality throughout the entire process while significantly shortening project timelines and reducing customer costs. For the Crush project, we completed all product production and delivery in just 15 days from receiving the order.
We have a technical R&D team composed of 12 senior engineers, focusing on innovative applications and process improvements of acrylic materials. In the Crush project, our independently developed "large-size acrylic seamless splicing technology" and "uniform backlighting technology" solved long-standing technical challenges in the industry.
To date, JAFFA New Materials has provided acrylic solutions for more than 500 commercial space projects nationwide, covering various formats including bars, restaurants, retail stores, and exhibition halls. Our extensive project experience allows us to accurately anticipate potential issues and develop solutions in advance.
We provide a 2-year warranty service for all projects, as well as lifetime maintenance support. After project delivery, we arrange professional personnel for regular follow-up visits to promptly resolve any issues customers encounter during use. For emergency situations, we promise a 24-hour response and on-site arrival within 48 hours.
The Crush Bar project is another masterpiece by JAFFA New Materials in the commercial space sector, fully demonstrating the infinite possibilities of acrylic as a modern building material. Through the combination of material innovation and design innovation, we can not only create stunning visual effects but also provide truly valuable commercial solutions for our clients.
Moving forward, JAFFA New Materials will continue to focus on the research and development and application of acrylic materials, constantly exploring the relationships between materials and space, light and shadow, and people, to create uniquely charming commercial spaces for more brands.